TikTok Arena is an internal productivity platform for TikTok LIVE’s global operations teams, enabling them to monitor live campaigns and review campaign performance. This project focuses on redefining the role of AI within Arena and establishing more complete, consistent metric definitions.
Timeline
2026.07-2026.09
Role
UI/UE Design POC
Project Overview
TikTok Arena helps global LIVE operations teams track campaign performance and improve future campaigns. This project focused on traffic and campaign mechanics analysis, making AI proactively surface key insights and offer quick access to deeper analysis and supporting data. It also added missing metrics and more detailed data to help teams make faster, better-informed decisions.
Challenge
Arena’s campaign review workflows required operations teams to navigate large volumes of fragmented data, making it difficult to identify key metrics and compare performance consistently. Critical gaps included missing creator segmentation, cumulative metrics, and comparisons across campaign mechanics. Meanwhile, AI remained passive, relying on users to formulate their own questions without proactive guidance. The challenge was to close these analytical gaps and make AI an active part of the workflow, improving both AI adoption and campaign review efficiency.
Results
The updated platform made AI insights easier to discover and key performance issues easier to identify. More complete metrics and detailed breakdowns helped operations teams review campaigns more efficiently.
Increase in Weekly AI Adoption Rate
Increase in Weekly AI Return Rate
