Leon is a growth coach for TikTok LIVE creators, evolving from an FAQ tool into a coaching assistant during the MOY campaign. This project aims to extend its proven Coach mode to more campaigns, helping creators understand campaign mechanics, improve performance, and grow revenue.
Timeline
2026.07-2026.08
Role
UI/UE Design POC
Project Overview
During the 2026 MOY campaign, Leon evolved from an FAQ tool into an AI coach for LIVE creators. Compared with 2025, unique visitors grew from 200K to 1.2M, daily active users rose from 30K to 97K, and return visits and entry-point clicks increased substantially, while positive ratings reached 96.69%. These results supported expanding its coaching capabilities to more campaigns. (The data shown has been adjusted to protect confidentiality.)
Challenge
Transforming a rigidly customized, single-event system into a scalable solution by standardizing UI entry points and replacing manual Q&A rules with a structured, multi-platform response model.
Results
The project delivered substantial growth in core business metrics and overall system health. Daily Active Users (DAU) experienced a massive surge, growing from 100K to over 300K. This enhanced engagement directly boosted operational performance, lifting the campaign participation penetration rate to +2.1% and driving streamer revenue growth to +2.0%. (The data shown here and below has been adjusted to protect confidentiality.)
Annual Campaign Coverage Expansion:
Integration Cost Reduction
